Polina

filmed by Alexander Wagner 2011

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Considerations and Limitations

Before achieving this, there some factors you should consider:

Don’t just use this technique because you can: video content must amplify a site’s message, not just be shown because it’s pretty.
The video will likely be set to autoplay, but it should be muted by default; ideally, it should not include sound at all. (You can easily create an unmute button for the video with JavaScript).
The video should display a placeholder image, falling back to a static background image for browsers that do not support HTML5. The placeholder image will also be used a background on mobile devices: most phones and tablets do not support autoplay, for obvious reasons.
Length is important: too short a video can feel repetitive (as most such videos will be set to loop), while too long becomes a narrative unto itself, and therefore deserving to be a separate design element. I’d suggest a run time of approximately 12 – 30 seconds.
Accessibility is important: any text placed on top of the video should be in high contrast. Users should have easy access to a UI control to pause the video; ideally, the video should play through only once.
Bandwidth is a big deal. The video needs to be small, and compressed as effectively as possible. At the same time, it needs to scale across different devices and their associated screens. In advanced cases, you might want to consider using inline media queries or matchmedia to send different quality versions of the video to different screen sizes. Try to keep the video under 5mb; ideally, under 500k.

With these factors in mind, let’s look at techniques for making the video happen, using a piece shot by Alexander Wagner.

A Pure CSS Approach

Build the HTML5 video as usual:

<video autoplay loop poster="polina.jpg" id="bgvid">

<source src="polina.webm" type="video/webm">

<source src="polina.mp4" type="video/mp4">

</video>

Important: the order of the video files is vital; Chrome currently has a bug in which it will not autoplay a .webm video if it comes after anything else.

The poster image will be replaced by the first frame of the video once it loads, so it makes sense to derive that image from the same first frame.

To make the video fullscreen:

video#bgvid {

position: fixed; right: 0; bottom: 0;

min-width: 100%; min-height: 100%;

width: auto; height: auto; z-index: -100;

background: url(polina.jpg) no-repeat;

background-size: cover;

Older browsers will not recognize the video formats, but should still recognize the basic <video> tag (with the exception of IE8, detailed below). For those browsers we create a background-image for the element, using the same placeholder picture.

A Note On IE 8

Not only does IE8 not recognize the <video> tag, it fails to recognize any HTML5 at all, ignoring every new element in the spec. This is problematic, as we want to be able to at least style the element in the browser and place a background image in it. To do so, we need two things: a single line of JavaScript, inside a conditional comment:

<!--[if lt IE 9]>

<script>

document.createElement('video');

</script>

<![endif]-->

And, inside your CSS, a declaration that allows IE to understand that this is a block-level element:

video { display: block; }

With these in place, IE8 can at least style the <video> element with a background image.

Dealing With Mobile

Displaying the fullscreen background video on mobile devices presents several challenges:

Most mobile platforms (iOS in particular) will refuse to autoplay HTML5 video to avoid potentially ruinous data charges.
In such cases the video will be displayed with an embedded play button, which in turn…
…may capture touches on the device, locking out links that may be in the content on top of the video.

While it is possible to feature-detect support for video autoplay with JavaScript (a technique I will cover in a future article), the easiest solution is to use a media query that switches off the video entirely on smaller screens, substituting the placeholder image in the background. To the existing CSS, add:

@media screen and (max-device-width: 800px) {

body { background: url(polina.jpg) #000 no-repeat center center fixed; }

#bgvid { display: none; }

The media query itself is the most important part, and will need to be modified based upon both the expectations of the site and a changing mobile space. Currently, it detects if the display screen is physically less than 800 pixels wide, and if so switches the video for a static background image. Note that this ignores Retina: an iPad 3 will still register a horizontal resolution of 768px under this media query, even though its actual resolution is far higher.

Integrating Accessibility

Users with vestibular disorders can become motion-disoriented, especially when trying to read text in front of a moving image, while users on the autism spectrum can be disturbed by rapid change. For those users – and everyone else – a pause button should be within easy reach. Ideally, the video should also stop and fade out when it has played through once. To make this happen, add a <button> element to the page:

<button id="vidpause">Pause</button>

Then some JavaScript to the bottom of the page:

var vid = document.getElementById("bgvid");

var pauseButton = document.getElementById("vidpause");

function vidFade() {

vid.classList.add("stopfade");

vid.addEventListener('ended', function() {

// only functional if "loop" is removed

vid.pause();

// to capture IE10

vidFade();

});

pauseButton.addEventListener("click", function() {

vid.classList.toggle("stopfade");

if (vid.paused) {

vid.play();

pauseButton.innerHTML = "Pause";

} else {

vid.pause();

 pauseButton.innerHTML = "Paused";

})

The JavaScript calls on some CSS added to your stylesheet (with vendor prefixes removed for clarity):

video#bgvid { transition: 1s opacity; }

.stopfade { opacity: .5; }

(Of course, you should also write CSS to make the button element disappear on mobile devices, given the solution above: otherwise, the button will appear on iPhones, etc without any apparent purpose).

Pure JavaScript Alternatives

While I would argue that a HTML5 / CSS solution is better than a framework, there’s at least one JQuery plugin and some fairly well-established JavaScript code that creates the results shown here.